Arbuckle Coffee Trade Cards Banner

Fifty Principal Nations of the World

Actual Size: 6-7/8" x 11-1/8" (shown approx. 1/2 scale, above)
Pages: 14 (incl. covers)
Copyrighted: 1889
Lithographer: Donaldson Bros.

This wonderful booklet was offered by Arbuckles' Notion Department as an advertising premium. All that was required was to send in 15 signatures (later reduced to 10) cut from 1-lb. packages of Arbuckles' Ariosa Coffee, along with a 2˘ stamp, and the album would soon arrive in the mailbox, hopefully even before the next 15 pounds of coffee was polished off! I believe that this album, along with similar ones for the State Maps ("Illustrated Atlas of the United States of America") and Zoological series ("Album of Illustrated Natural History"), was among the earliest premiums that Arbuckles' ever offered. This one is listed as No. 6 (of 22) in an 1896 premium list that I have, and was probably available for several years before and after that time.

The album contains illustrations of all 50 cards in the National Geographical series, arranged four to a page, with Palestine on the front cover (see above) and Brazil on the back (see below). The front cover also shows a fanciful scene of a ring of angels (or cherubs) encircling the globe, with stars in the heavens and a sprig of coffee beans at the lower left. I don't quite know what it's all supposed to symbolize. The back cover, however, is intended to show the flow of coffee from it's "Cultivation" (in Brazil), through the "Arbuckles' Stores" (the factory scene), to "Home Use" (the ladies socializing).

Each "card" in the album appears to use the identical illustration as the corresponding individual card in the series. However, the album also includes several paragraphs of narrative text describing each "principal nation". This text did not appear on the original cards.

>> ALERT <<

Scraps cut from this album may sometimes be found offered for sale as "cards" by uninformed (best case) or unscrupulous (worst case) dealers. They're easily identifiable since the text on the back of the "card" doesn't match the illustration on the front (leading those unscrupulous dealers to describe them as rare "printing errors"). In addition, the album pages were printed on a lighter-weight paper stock than the real cards.

The inside of the back cover contains this monochrome map of the world, and opposite it is the page shown below. It attributes to coffee a rather exalted role as "one of the corner stones of modern civilization".

The album is bound with a thin cord and arranged so that when it's opened to any given page, the four countries illustrated on the right-hand page are matched by their descriptions on the left-hand page (i.e., the back of the previous page). Only Palestine and Brazil, because of their positions on the covers, are not presented this way. Their descriptions appear side-by-side on the back of the last interior page (see below).

          Coffee has become one of the corner stones of modern civilization. It soothes the troubled soul, heals all family feuds, fits one for the kindly offices of religion and organizes a truce between the man who drinks it and all the troubles and cares of life.
          It is the gift of Africa, of Abyssinia, to a thirsty world, but it is grown in Arabia, India, Ceylon, South America and other favored spots of the globe. The use of this berry was known as early as 875 A.D., or more than a thousand years ago. How the antecedent generations got on without it we dare not even think. Their breakfasts must have been wretched failures and their dinners an agony and a sorrow.
          The first coffee house was established in London by a Greek in 1652, but, later on, when they had increased, Charles II tried to suppress them by a royal proclamation because they were the resort of persons "who devised and spread abroad divers false, malicious and scandalous reports to the defamation of His Majesty's government."
          No king or potentate, however, could deprive mankind of such a boon. Between the throne and the Java Berry prolonged warfare was waged, but the King retired discomfited and the aroma of the steaming cup of coffee delights the world.
          Last year thirteen hundred million pounds were sold, showing that mankind has a profound and vigorous appreciation of this appetizing and all satisfying product.---New York Herald, Oct. 30th, 1890.

      PALESTINE, or PHILISTIA, originally the name of the territory of the Philistines, was latterly applied to the whole country so long inhabited by the Israelites of Jews, other names for which were the Land of Canaan, Land of Promise, Land of Israel, Judea and the Holy Land.
      Palestine proper is the narrow strip of land lying between the Dead Sea on the east and the Mediterranean on the west, to which there has always been attached a narrow strip with indefinite boundaries on the east side of the Jordan.
      Since 1517 it has formed part of the Ottoman Empire. From 1099 to 1291 it was nominally a Christian kingdom under the Crusaders.
      Area, 7,250 square miles. Population, 824,000.
      Palestine has been called the Holy Land because so long inhabited by the chosen people, the Jews, and because within its borders occurred all the incidents of the birth, life and death of Jesus Christ.
      The general aspect of the country has changed very materially. It is not now "a land flowing with milk and honey," and it is very thinly populated, in strong contrast with the dense population of former times. The climate is remarkable for the variety of temperature that prevails within such narrow limits, and the most characteristic of all the features of the country is the Jordan Valley.
      The most striking peculiarity in the annals of Jerusalem, the capital, is the number and severity of the sieges it has undergone. The two most difficult points to determine in its topography are the site of the Temple and that of the Sepulchre of Christ.
      BRAZIL. (Fr. Brésil, named from the color of its dye-woods; Port. braza, 'a live coal') is a Republic, and the largest and most populous state of S. America. Its estimated area is 3,239,000 square miles, and its population 12,000,000, composed of Portugese, Creoles, English, Germans, Swiss, Chinese and aborigines. Immigration is rapidly increasing its population.
      The climate in the mountainous regions, and where temperature is affected by the sea winds, is mild, but in the low plains and on the banks of rivers is tropically hot and unhealthy. Brazil has two vast river systems, the Amazon and the La Plata.
      The Brazilian fauna is extremely rich and its flora is one of the most wonderful in the world. More than 17,000 botanical species are already known, of which the most important are the famous Brazil-Wood, valuable alike for shipbuilding, cabinet making, and dyeing.
      The mineral treasures comprize diamonds, emeralds, sapphires, rubies, topazes, tourmalins, garnets, gold, silver, lead, bismuth, iron mercury and manganese.
      The exports are coffee (representing by itself nearly the half of the whole value), cotton, sugar, dry and salted hides, rubber, tobacco, maté or Paraguay tea, cocoa, rum, manioc flour, diamonds, etc.
      Brazil is mountainous over about one-third of its surface. There are vast plains in the north and south, and the interior rises into extensive plateaux.

-- or --


Page 1: England, The United States, Bolivia, Egypt
Page 2: France, Central America, Greenland, Switzerland
Page 3: Ecuador, Greece, Portugal, Morocco
Page 4: Mexico, Newfoundland, Spain, Sandwich Islands
Page 5: Belgium, Venezuela, Persia, Italy
Page 6: German Empire, Paraguay, Cuba, Dominion of Canada
Page 7: Chili, Denmark, Peru, Turkey
Page 8: Scotland, United States of Colombia, Austria, Sweden and Norway
Page 9: Ireland, Japan, Central Africa, India
Page 10: The Netherlands, Arabia, China, Afghanistan
Page 11: Russia, Siberia, Uruguay, Australia
Page 12: Cape Colony, Guiana, Argentine Republic, Siam